Episode 23: Four Reasons You Might Consider Adding a Blog to Your Business Website

In this episode of the Business Website Blueprint Podcast, I’m going to walk you through four different reasons why you might consider adding a blog to your business website.

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Reason #1 Why You Should Add a Blog to Your Business Website: It Builds Your Brand Authority

A blog allows you to teach on whatever product or service that you offer. This way people can understand what you do better, and they might even be able to DIY some of it themselves based on your blog. When they learn from you, they’re more likely to trust you because they’ve already learned something from you for free. This means they’re more likely to invest in your services because they know that they’re going to get a return on their investment when they already got a return on what you gave them for free in your blog.

The Second Reason You Should Add a Blog to Your Business Website: it gives your website visitors a quick win

Let’s look at an example of how this works – let’s say someone is struggling with their social media and you’ve got blog posts breaking down how to effectively create a social media content calendar that they’ll stick to. That website visitor is going to read your blog post and think, “Oh my gosh, I got so much from this!”

Then, when they’re ready to outsource their social media and no longer do it themselves, who do you think they’re going to come to? Probably you, because you helped them in the past for free.

Reason #3 Why You Should Add a Blog to Your Business Website: It Promotes Your Product or Service

Your blog also helps to promote your product or service. Every time you have a blog post, it should be redirecting readers at the end to your service or product. It should showcase how your product or service will help to solve whatever problem the reader is facing.

The Fourth Reason You Should Add a Blog to Your Business Website: it boosts your SEO

If you’re not familiar with SEO, it stands for Search Engine Optimization. Basically, when someone types in a couple keywords on Google and they hit search, a whole bunch of websites will come up based on those keywords.

This means that you want to make sure you’re using keywords that people are actually searching in regards to what you offer in your business.

If you need more help with SEO, you can check out Episode 8, “5 Simple SEO Strategies to Implement on Your Business Website” here. A blog is a great way to boost your SEO because in the blog you’re going to be consistently using those keywords, which will help you to start ranking higher in search results for those keywords.

Ready to add a blog to your business website?

If you need help adding a blog to your website, I would absolutely love to help you. I can help you add a blog to an existing website, or if you don’t even have a website yet, but you’re considering starting one and you want to have a blog, I can absolutely help you do that as well through my signature VIP Website Design Days.

During the VIP Days, I will build your entire website in 3-5 days. We will hone in and make sure that your website is doing exactly what you need it to do in order to help your business grow. You can book a free call with me and we can chat through all of your website needs at ariannavernierdesign.com/services. I would love to support you and see if a VIP Day is what you’re going to need to help you grow your business.

So to summarize, if you’re not already writing a blog, I highly encourage you to consider it. You don’t have to do a ton of posts a month. You can just do one a week, one every other week, or even one a month. Once you start, you’ll be amazed at how much it can help to snowball and grow your business.

Arianna

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