Episode 30: What Should You Include On Your About Page for Your Business Website?
In this episode of the Business Website Blueprint podcast, I’m sharing what you should include on your website about page.
Episode 29: Five Tips to Help You Sell More Products or Services from Your Business Website
I think every business owner wants to sell more of their products or services. That’s why, in this episode of the Business Website Blueprint Podcast, I’m going to share with you five tips to help you sell more from your business website.
Quick Disclosure: This blog post contains affiliate links, which means when you click the link to purchase something on this page, it won’t cost you more but I may receive a commission for sharing it with you. Which is great, because I was going to share it with you anyway!
The first thing you can do to start selling more products or services: have a very Clean and simple website
Back in episode 20, I talked about the “less is more” approach to your business website. Basically, if your website is overcrowded and overwhelming, it’s going to send visitors away.
You want to make sure that your website is clean, simple, and really easy for people to navigate through. This way, your website visitors know exactly what you offer, how you can help them, and they are more likely to say yes and hire you or purchase your products if they are not confused.
The second tip to help you sell more products or services from your website: speak directly to your ideal customers and clients
The second tip to help you sell more products or services from your website is to speak directly to your ideal customers and clients and talk to the struggles that they’re facing.
You want to make sure you’re talking about how your product or services will help your website visitors overcome the problems they’re facing.
Instead of saying, “This is my product, this is what it is, this is what it does”, you want to make sure you’re showcasing how it’s going to help them get to where they want to be.
The third tip to help you sell more products or services on your business website: feature eye catching photos
The third tip to help you sell more products or services on your business website is to have eye catching photos. This applies more to product based businesses, but it also applies to service based business as well.
If you’re a product-based business, you want to have really clean, simple photos of your products. Your product should be featured up front, with simple colors and great lighting.
If you’re a service-based business, this can still be a big factor in helping you sell your services. If you have photos that go along with the content of your site, it helps with the flow of your website. Again, if your website is clean and simple, people are more likely to purchase from you because they’re not going to get overwhelmed.
The fourth tip to help you sell more products or services from your business website: have multiple calls to action
You should have multiple calls to action on your website, which direct people where to go next. If someone is visiting your website and they only see a button one time to book a call with you, they may miss it. If they miss that one time, then they either have to scroll all the way back to try to find where that button was, or they’re just not going to book a call with you, even though they may have wanted to.
You want to have your call to action multiple times throughout your site. You can have it in 3-4 different sections on your homepage, your menu bar, etc. This way, people know exactly what you want them to do. There shouldn’t be any confusion on what you’re asking them to do when they come to your site.
the fifth tip to help you sell more products or services from your business website: you have to market it
If you want people to know that your website exists, you have to market it. You can’t just have a website and expect the people to come because it’s not going to happen.
Some simple ways to market your business are by:
- using SEO keywords in your site to help it show up more in Google search results.
- on whatever social media platform your potential clients or customers are hanging out.
- Finding any way you can to keep getting your name out there.
I talk more in depth about marketing your website back in episode 5, Three Things that Helped My Client Sell Over 1 Million in Products on Her Website. If you need help with marketing your business, you can check out that episode for more of a deep-dive into all things marketing your business.
Ready to start selling more products or services on your business website?
If you have a business and you don’t yet have a website, or you have one but it’s just not working for you, I encourage you to come and book a free call with me at ariannavernierdesign.com/services. During that call, we’ll talk through what you need out of your website, what it’s not doing for you, what you want it to do for you, and we will get a website that works for you built in 3-5 days. This will allow you to continue growing your business and hit those business goals that you have.
Arianna
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