Episode 2: Five Essential Components That Every Business Website Should Have

Do you have everything you need on your business website?

Are you wondering what components you should even include on your business website?

In this episode of the Business Website Blueprint podcast, I’m sharing five essential components that every business website should have on their site.

Quick Disclosure: This blog post contains affiliate links, which means when you click the link to purchase something on this page, it won’t cost you more but I may receive a commission for sharing it with you. Which is great, because I was going to share it with you anyway!

5 Essential Components Every Business Website Should Have

Website component #1: a clear and concise home page

You want to think about what journey you want to walk your clients through. How are you going to get them from point A, never having heard of your products or services before, to point B, a trusted buyer who’s willing to spend their money with you?

I highly recommend grabbing the Clear and Concise Website Copy Guide because so much of the customer journey is through what they’re actually reading on your site.

Yes, your website should look beautiful and professional, but the real conversion and the real way you’re going to speak to your clients is through your website copy.

I highly recommend this guide if you’re struggling with what different sections you should have on your website, what you should be say in each section, and what journey you should take your potential clients through.

Essential Website component #2: a killer freebie

I highly recommend having a freebie that visitors to your site can get in exchange for joining your email list. This is a great way to keep building that relationship with them. It allows you to send consistent emails to them and keep yourself and your product and services front of mind.

Another great free resource you can provide to people who land on your website is a blog.

If you have a blog that helps them solve some of their pain points for free, they’re more likely to build that trust with you and end up buying your product or services.

You might also consider offering some sort of free workshop or class. This could consist of a 45 minute long training that’s free that then funnels them into your paid service.

Whichever method you choose, offering a freebie is a great way for people to learn more about you and the products and services that you offer, how you’re going to help them, and give them  that free, simple win that they can implement quickly.

Once they get that win, they’re more likely to say, “Oh my gosh, they just gave me that for free. What’s their paid product or service going to help me with?”

Freebies are the number one way to build that trust and get those visitors turned into sales.

Website Component #3: Simple Navigation

The third essential component you should have on your website is a very simple menu that is easy for customers to navigate through.

If you have 10 million different links in your menu, or even a main tab with a dropdown and a ton of pages listed under that, that is too much. Nobody’s going to sift through that.

My tip here is the tip I always give – keep it as simple as possible. I recommend a maximum of six main tabs on your menu, and then maybe a maximum of three dropdowns underneath that.

Again, you want to keep it simple for your potential customers and clients. Our attention spans are so short these days, so it’s easy to get distracted. Don’t make them think too hard, or they’re just going to leave your website without ever purchasing.

Essential Website Component #4: A Simple Way to Purchase Your Products or Services

If you want your potential clients or customers to book a free call with you to talk about your paid services, 
how are you having them book that call?

Do they have to find your email and then go into their email tab and paste in your email and then try to figure out a time that works together?

If so, that is too much.

I highly recommend having your booking calendar embedded into your business website. In this calendar, you can already have your availability in there, and then they can just go and pick a time that works best for them, and it will automatically send them an email confirmation and the link for the call, as well as send you an email that they scheduled this so you know it’s coming.

Typically these calendar schedulers have the ability to connect a form to it as well where your potential client will be prompted to answer a few questions. This way you have a really good starting off point when you have the call with them, and you already know a little bit about them.

I personally use and recommend Dubsado. They have a booking calendar that you can embed straight in your site, as well as many other capabilities.

Dubsado makes your client inquiry process 100% automated, instead of going through a ton of back and forth for your potential clients to try to work with you.

If you would like to see an example of what Dubsado can do, you can view my services page. When you scroll down, you’ll see my Dubsado calendar, embedded there, with the ability to pick a date and time, and then it takes you into the form. Once you click submit, you are automatically sent a confirmation email with the link for the meeting.

Again, Dubsado is an amazing platform, and my affiliate link will save you 20% off. I cannot recommend them enough!

Now, if you sell products, I want you to ask yourself what your potential customers need to do in order to purchase your product?

Again, you want there to be as little steps as humanly possible. You don’t want them to have to look over here, then click over there, then go to your cart page, then check out, and then maybe there’s another page in there too. This is way too confusing.

You want to make it really easy for your potential customer to hit, add to cart, enter their information, and become a new customer.

Website Component #5: Trust Builders

I highly recommend having testimonials on your website, whether that’s screenshots, or just written testimonials from people.

You can go back and contact previous customers and clients to ask them for a few sentences about how your product or service has helped them. Then, put those testimonials on your website in a testimonial slider that people can easily click through to read all of the different testimonials.

You can also build trust by having a blog or a podcast on your website where they can learn more for free from you.

I also highly recommend having examples of your work.

If you sell a product, they’ll see that example of your work on your shop page.

If you’re a service provider, I highly recommend having a portfolio that showcases work that you’ve done for previous clients. This is a great way to build trust and show what you can do. If you’d like to see an example of a portfolio page, feel free to check out mine here!

Ready to make sure your website has everything it needs?

I hope these 5 essential components that every business website should have gave you something to think about and take action on.

If you’re ready to get some help with your business website, I would absolutely love to work with you.

Schedule a free call with me so we can chat through what you’re looking for and create a website that makes it easy for your potential clients and customers to say yes to working with you.

With love,

Arianna

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