Episode 8: Five Simple SEO Strategies to Implement on Your Business Website

The first of the 5 simple SEO strategies is to identify the long-tail keywords you should be using.

Short-tail keywords are just a couple of words long, and it’s a lot harder to rank for those shorter terms because there are so many other business websites using these shorter keywords.

By using long-tail keywords, it is much easier to start to rank for those keywords.

Let’s walk through an example. Say you have a business in the wedding industry. A short-tail keyword might be something like “wedding business” or “wedding photographer”. There are 2 problems with using a keyword like this:

• #1: There’s going to be 10 million other wedding photographers popping up when someone searches this term.
• #2: You’re going to target people who aren’t even in your local area that aren’t going to hire you because you might not even be in the same state as them.

A long-tail keyword for this example could be “wedding photographer near Detroit, Michigan.” That’s what people would probably be searching if they were looking for a photographer in that area.

If your business is location specific, you can use things like your county name, state, city, etc as part of your long-tail keywords.

When you use long-tail keywords, your dream clients or customers are more likely to find your page because you will be ranking higher for that long-tail keyword than you would for the short-tail version.

Long-tail keywords allow you to hit that sweet spot of medium volume of people searching that term and a low difficulty of actually ranking for that term.

Another benefit of using long-tail keywords is that they’re highly specific, which means that users that are searching for that term are probably looking for exactly what you have to offer. This means they’re a lot more likely to stay on your website, potentially sign up for your emails, buy your product, or complete your inquiry form.

If you need help figuring out what keywords you should be using for your website, I highly recommend the website uber suggest Ubersuggest. It’s a free keyword tool that you can use to search long-tail keywords in your industry.

Another tool you can use to search long-tail keywords is the Pinterest search bar. If you go to Pinterest and type in the first couple words of something related to your business, a whole search list will pop up. All of the statements that pop up would be considered long-tail keywords.

For example, if you type “social media” in the Pinterest search bar, a box will drop down from below the search bar and it will say things like “social media templates”, “social media strategies”, etc.