Episode 27: Make Your Website Skimmable, Not Skippable

When somebody comes to your website, you don’t want them to immediately get overwhelmed with tons of words that they have to try to read and figure out what you offer. You want to stick with the concept of “less is more”, which we talked about back in episode 20. Basically, this just means keeping it simple, keeping your text on your website concise, and making it really easy for people to navigate.

When you’re making your website skimmable, not skippable, you want to make sure:

• You include bullet points for your text, with each bullet points only a sentence or two long. This makes it really easy for people to digest your content and see if it’s for them.
• You reduce the number of effects you use throughout your website. If you have a lot of effects with things fading in, zooming, rotating, etc, it’s going to be really overwhelming and people are going to skip off your site.
• You have clear and decluttered sections. You don’t want people to have to scroll forever through just one section of your page. Your sections should be fairly short with clear, concise information inside of it so people know exactly what you offer.
• You have simple photos that draw attention to your product or service and don’t take away from them.

By doing all of these things, you’re reducing the amount of overwhelm people might feel when they visit your site. If they do get overwhelmed, they’re going to hop right off your site, and they’re going to go find a website that breaks things down clearly and concisely for them.

When you make your website skimmable, not skippable, you will be amazed at how quickly you see your sales start to go up.